Abbie's Blog

Set texts = Daily Mirror and The Times Text = a media product ------>  Decoded ideology ----->  Audience - audience have to decode the media product which in this case is the Newspaper ---->  Negotiation ----->  Producer - person who makes the media product ----->  Encoded ideology  Ideology = beliefs and values of a media product/producer  Institution = the values and ideology of a media product. - It is a way to differentiate between products and can give the consumer some idea of "quality"  Example - Long Road Sixth Form College  - ideology that the college wants you to be the best you can.  - More grown up in the way they treat you - selling that at Long Road you get a better education.  - Font is less formal and draws the audience in which is the students - Lexis is formal - high impact sans serf font. demonstrating that at Long Road you will have a more informal teaching.  - He is wearing smart casual clothing - showing that it isn'

Detective Pikachu - textual analysis - 

Production and distribution - Low key move - not a blockbuster but it blew up a lot more than they thought it would - Rebecca O'Brien = producer Film producer = Ken Loach Movie is rated a 15 by the bbfc Woman playing the mum starved herself to put herself into the mothers shoes People over 16 could watch this movie as it includes a serious topic Advert gained 67k views on YouTube A lot of interviews with actors as it was a very controversial topic YouTube videos on the topic which was a good way of advertising Film about benefit system Textual Analysis of trailer - in the trailer - equilibrium theory is noticed - only stages 2 and 3 -Steve Neale's theory of repetition and differences Proairetic codes Binary opposites - conflict between lower and working class - dual opinions on certain matters Fade transitions between shots creating a sentimental value Use of low key lighting creates a negative tone for the film Daniel's character is subversive Trailer p

- Loach was born in  Nuneaton , Warwickshire - He is an English director of tv and independent film  - Joined the Labour Party in the early 1960s  -  Loach studied law at St. Peter’s College, Oxford, which Is where he became interested in acting -  After graduating he spent two years in the Royal Air Force and then started his career in acting. - He worked as a director for BBC - Loach issued social issues on TV because after making Cathy Come Home in 1966 (which as abut unemployment and homelessness) it brought the discussion of homelessness being an issue into the British mainstream  - Ken Loach founded the Left Unity party which is a left-wing political party in 2013. He appealed for a new party to replace the Labour Party which failed but did gain more than 10,000 supporters. - He puts his own political and socialist beliefs into his films, programmes and documentaries - Some of the films he makes includes = I, Daniel Blake,  Kes, Cathy Come Home, Sweet Sixteen, Family lif

I, Daniel Blake

Steve Neale - theory of repetition and difference. Cliche film posters are represented by this theory due to the fact that in horror movies there will always be low-key lighting and maybe pictures of a silhouette or an eye etc.  -------------------------------------------------------------------------------------------------------------------------- Key theory 12 - power and media industries - Curran and Seaton  The media is controlled by a small number of companies primarily driven by the profit and power.  Media concentration limits variety, creativity and quality.  More socially diverse patterns of ownership can create more varied and adventurous media productions. They argue that we need more smaller companies essentially we will continue to get the same type of media product and movie posters that have already been seen. -------------------------------------------------------------------------------------------------------------------------- Straight Outta Compton  Con

What is the purpose of any media product?  to make money The studio system - method of producing/ making films e.g Disney Production - creating/ process of making something   Distribution - sending it to people/ cinemas - giving out a media product  Conglomeration -  Vertical/horizontal integration -  Digital technologies - Regulation - the rules and restrictions a media product must follow e.g. age rating Convergence - Exhibition - showing the product Technological developments that have affected the ways in which film distribution and exhibition have been effected in the last two decades. - The internet has completely changed the way the film industry and world works. - Google - YouTube  - Streaming services (Netflix) Draw-backs of internet for producers is the illegal websites that put them up for free. Key Theory 14 - David Hesmondhalgh - The Cultural Industries (he didn't invent these ideas yet he studied the cultural industries) - He pointed out w