Newspapers
Set texts = Daily Mirror and The Times
Text = a media product ------> Decoded ideology -----> Audience - audience have to decode the media product which in this case is the Newspaper ----> Negotiation -----> Producer - person who makes the media product -----> Encoded ideology
Ideology = beliefs and values of a media product/producer
Institution = the values and ideology of a media product.
- It is a way to differentiate between products and can give the consumer some idea of "quality"
Example - Long Road Sixth Form College
- ideology that the college wants you to be the best you can.
- More grown up in the way they treat you - selling that at Long Road you get a better education.
- Font is less formal and draws the audience in which is the students - Lexis is formal - high impact sans serf font. demonstrating that at Long Road you will have a more informal teaching.
- He is wearing smart casual clothing - showing that it isn't very formal yet there is a degree of formality
- white background shows a peaceful and calm and non-threatening environment and neutral - classy
- different tabs underneath are all different coloured show a variety
- different people all have different ethnicities, style sense etc.
- Ideology that CRC is dumb yet hills road is too full on and Long Road is relaxed
The red boxes and colour of the text stand out and show the important parts within the text and showing that Long Road has different things that Students can take part in during their time at Long Road.
- The blue colours of the tabs stand out
- Long Road is a business like any other and it needs to enrol a certain amount of students to be economically viable
One reason why institutions exist is because of differentiation and to target certain audiences.
So people know what they are getting themselves into and so people have expectations.
Disseminate = spread it's message
Deconstruction of logos =
Shell logo -
- very simple, classic, effective
- 2 coloured logo so it is easily recognisable
- Red and yellow connotes a sunset - a sunset is very beautiful, romantic and positive.
- The logo is the name of the company - they are a petrol company and oil = shells are involved within the extraction of oil.
- Yellow = energetic - you give your car energy
- Optimistic
- Bold and powerful
- Not a soft image - everything is an angle including the lines into the middle
- Shells are natural and nice
- sharp lines = fast - shell are a fast and efficient company
- Red and yellow represent fire and burning
- Red = love and passion
- ideological perspective - shell could be seen as a very bad company because they are seen as sustaining fossil fuels that we can no longer do.
Starbucks logo =
- Green connotes nature and earth and growth
- crown connotes royalty and powerful, the best etc. - feel better about yourself after - high quality
- green is also a happy positive colour
- woman on the logo is non-stereotypical
- She is a siren which has connotations of the sea = calmness, peaceful and to do with nature
- white represents peace, calming and welcoming
- Stereotypically attractive women
- long wavy hair - natural, organic
- smooth
- pretty
- attractive
- non-stereotypical font for a newspaper which could represent how their newspaper is a bit different
- Blue colour is classy, calm and non-stereotypical
- Serif font
- Lexis is all lower case and friendly (not dramatic)
- Simplicity of the font allows it to target a range of people - targets everyday, normal people due to it looking average
- doesn't target a specific class and open to everyone. e.g. Daily Mail have a fancy and complex font almost leaning towards higher class people yet The Sun is more working class.
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- Ideological aspect the Daily Mirror is taking on Donald Trump is negative.
- Anti-trump ideology
- selection of image makes him look creepy
- says that his "own party deserts him" - shows that he is isolated
- "on the gropes" means that he is in a bad situation politically and it links to being "on the ropes" - also there was something about him groping (sexually assaulting) someone = PUN
- Headline is massive - probably around 1/3 - showing that the audience reading the Daily Mirror might not have a high education
- All the stories are dramatic - Main one is about Donald Trump and the sexual assault allegations which is world wide stories - and then 2/3 of the cover is about TV shows - working class watch a lot of soaps.
- using the abbreviation of Strictly Come Dancing as Strictly and Coronation street being corrie as they assume the British public reading it will know what it is.
- mode of address is informal - using abbreviations and calling Donald Trump - Trump - sans serif font = informality.
Newspapers
- cover current stories
- they have headlines
- title of Newspaper - conventional newspaper name
- very cluttered layout - starts the story on the front page
- multiple stories on the front page
- made out of paper - rough and cheap paper
Newspaper key terms =
Masthead = the title of a newspaper or magazine at the head of the first or editorial page.
Barcode = a machine-readable code in the form of numbers and a pattern of parallel lines of varying widths, printed on a commodity and used especially for stock control.
Caption = a title or brief explanation accompanying an illustration, cartoon, or poster.
Headline = a heading at the top of an article or page in a newspaper or magazine.
A powerful binary opposition is formed through the contrast of the "evil wife" which is a dramatic story and then the "must see XMAS tv"
This specific aspect of mise-en-scene functions as a hermeneutic code as the headline "I still love her" creates mystery about what happened and the audience wants to read on to find out more
The conflict created through this binary opposition positions the audience because the "evil wife" opposes "I still love her" so the audience feels frustrated that he still loves his wife.
The proairetic code formed by the typeface suggests that something dramatic is about to happen between someones marriage especially with the lexis "evil wife". It is written in a bold and powerful font making it stand out to the audience.
- Binary opposition between TV show news story and Child gamblers news story
- Type face of "epidemic of child gamblers" takes up a majority of the front page which makes the story more dramatic.
Text = a media product ------> Decoded ideology -----> Audience - audience have to decode the media product which in this case is the Newspaper ----> Negotiation -----> Producer - person who makes the media product -----> Encoded ideology
Ideology = beliefs and values of a media product/producer
Institution = the values and ideology of a media product.
- It is a way to differentiate between products and can give the consumer some idea of "quality"
Example - Long Road Sixth Form College
- ideology that the college wants you to be the best you can. - More grown up in the way they treat you - selling that at Long Road you get a better education.
- Font is less formal and draws the audience in which is the students - Lexis is formal - high impact sans serf font. demonstrating that at Long Road you will have a more informal teaching.
- He is wearing smart casual clothing - showing that it isn't very formal yet there is a degree of formality
- white background shows a peaceful and calm and non-threatening environment and neutral - classy
- different tabs underneath are all different coloured show a variety
- different people all have different ethnicities, style sense etc.
- Ideology that CRC is dumb yet hills road is too full on and Long Road is relaxed
The red boxes and colour of the text stand out and show the important parts within the text and showing that Long Road has different things that Students can take part in during their time at Long Road.
- The blue colours of the tabs stand out
- Long Road is a business like any other and it needs to enrol a certain amount of students to be economically viable
One reason why institutions exist is because of differentiation and to target certain audiences.
So people know what they are getting themselves into and so people have expectations.
Disseminate = spread it's message
Deconstruction of logos =
Shell logo -
- very simple, classic, effective
- 2 coloured logo so it is easily recognisable
- Red and yellow connotes a sunset - a sunset is very beautiful, romantic and positive.
- The logo is the name of the company - they are a petrol company and oil = shells are involved within the extraction of oil.
- Yellow = energetic - you give your car energy
- Optimistic
- Bold and powerful
- Not a soft image - everything is an angle including the lines into the middle
- Shells are natural and nice
- sharp lines = fast - shell are a fast and efficient company
- Red and yellow represent fire and burning
- Red = love and passion
- ideological perspective - shell could be seen as a very bad company because they are seen as sustaining fossil fuels that we can no longer do.
Starbucks logo =
- Green connotes nature and earth and growth
- crown connotes royalty and powerful, the best etc. - feel better about yourself after - high quality
- green is also a happy positive colour
- woman on the logo is non-stereotypical
- She is a siren which has connotations of the sea = calmness, peaceful and to do with nature
- white represents peace, calming and welcoming
- Stereotypically attractive women
- long wavy hair - natural, organic
- smooth
- pretty
- attractive
- non-stereotypical font for a newspaper which could represent how their newspaper is a bit different
- Blue colour is classy, calm and non-stereotypical
- Serif font
- Lexis is all lower case and friendly (not dramatic)
- Simplicity of the font allows it to target a range of people - targets everyday, normal people due to it looking average
- doesn't target a specific class and open to everyone. e.g. Daily Mail have a fancy and complex font almost leaning towards higher class people yet The Sun is more working class.
--------------------------------------------------------------------------------------------------------------------------
- Ideological aspect the Daily Mirror is taking on Donald Trump is negative.
- Anti-trump ideology
- selection of image makes him look creepy
- says that his "own party deserts him" - shows that he is isolated
- "on the gropes" means that he is in a bad situation politically and it links to being "on the ropes" - also there was something about him groping (sexually assaulting) someone = PUN
- Headline is massive - probably around 1/3 - showing that the audience reading the Daily Mirror might not have a high education
- All the stories are dramatic - Main one is about Donald Trump and the sexual assault allegations which is world wide stories - and then 2/3 of the cover is about TV shows - working class watch a lot of soaps.
- using the abbreviation of Strictly Come Dancing as Strictly and Coronation street being corrie as they assume the British public reading it will know what it is.
- mode of address is informal - using abbreviations and calling Donald Trump - Trump - sans serif font = informality.
Newspapers
- cover current stories
- they have headlines
- title of Newspaper - conventional newspaper name
- very cluttered layout - starts the story on the front page
- multiple stories on the front page
- made out of paper - rough and cheap paper
Newspaper key terms =
Masthead = the title of a newspaper or magazine at the head of the first or editorial page.
Barcode = a machine-readable code in the form of numbers and a pattern of parallel lines of varying widths, printed on a commodity and used especially for stock control.
Caption = a title or brief explanation accompanying an illustration, cartoon, or poster.
Headline = a heading at the top of an article or page in a newspaper or magazine.
Main Image = key image to grab attention of readers
Page Numbers = a number assigned to a page in a book, periodical, etc
Target Audience = a particular group at which a product such as a film or advertisement is aimed
Pull Quote = a brief, attention-catching quotation taken from the main text of an article and used as a subheading or graphic feature.
Classified Ad - a cheaper way of advertising products to an audience
Skyline = this is an information panel on the front page that tells
the reader about other stories in the paper to tempt
them inside.
Edition = versions
of a newspaper that have changes and additional newer stories
Stand First = block of text that introduces the story, normally in a
style different to the body text and headline.
Byline = the line above the story, which gives the author’s name
and sometimes their job and location
Body Text = written material, known as copy, that makes up the
main body of an article rather than headlines,
stand-first and captions
Standalone = Picture story that can exist on its own or on a front
page leading to a story inside.
Centre Spread = two paged colour photograph
Lead Story = the item of news given the greatest prominence in a newspaper, magazine, or news broadcast.
Gutter = The inside margins closest to the spine of a book or the blank space between two facing pages in the centre of a newsletter or magazine is known as the gutter
Folio = top label for the whole page. Can relate to the area
covered in the paper e.g National or a big news topic e.g Social media, Libya.
Page furniture = everything on the page except pictures or text of
stories.
A powerful binary opposition is formed through the contrast of the "evil wife" which is a dramatic story and then the "must see XMAS tv"
This specific aspect of mise-en-scene functions as a hermeneutic code as the headline "I still love her" creates mystery about what happened and the audience wants to read on to find out more
The conflict created through this binary opposition positions the audience because the "evil wife" opposes "I still love her" so the audience feels frustrated that he still loves his wife.
The proairetic code formed by the typeface suggests that something dramatic is about to happen between someones marriage especially with the lexis "evil wife". It is written in a bold and powerful font making it stand out to the audience.
The target audience will of course be aware of the symbolic connotation of marriage, with the image of a man and women, both dressed up and holding each other.
- Binary opposition between TV show news story and Child gamblers news story
- Type face of "epidemic of child gamblers" takes up a majority of the front page which makes the story more dramatic.
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