I, Daniel Blake

I, Daniel Blake


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Attitude and Zoella: applying key theory

Media Language 1 - Semiotics - Roland Barthes - identify one particularly persuasive proairetic code for both Zoella and  Attitude Proairetic code for Zoella is her thumbnails - she holds up items and pulls expressions which are proairetic codes for what is going to happen in the video Attitude - the article photos, draw people in as some of the thumbnails for the articles suggest action 4 - Structuralism - Claude Lévi-Strauss - Demonstrate an example of how a diametric opposition reinforces a dominant ideological perspective for both Zoella and  Attitude Zoella -  A clear binary opposition is constructed between Zoella, who is particularly small, and Alfie, who is significantly larger. This binary once more constructs a binary opposition            between gender  Attitude - a clear binary opposition between the boys tab and the other tabs on the website - the boys tab is primarily full of men in very little clothing yet the rest of the website is simple news and fashion article
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Adbusters - initial analysis

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Example of deliberately challenging, subversive and upsetting material =  . Why has this been concluded? What ideological message does this construct? To what extent is this unconventional for magazines? This picture has been concluded to be deliberately challenging, subversive and upsetting due to the fact it shows the harsh reality of some people's lifestyles. It is subversive because the lexis beneath the photo portrays it to be an advert that readers would normally want to buy yet its showing that people have had to make flip-flops out of old water bottles instead. This image is deliberately challenging to the audience of the magazine because it makes them think about the differences in lifestyles and it brings to light the struggle.  The ideological message constructed through this image is that many people aren't aware of what some  people have to live like and that consumers of adverts are unaware that they are able to buy expensive items from high-end brands wherea
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Reinforcing hegemonic norms - constructing representations of femininity

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What messages about female identity are encoded into 'Woman' magazine? - That women should wear makeup because ALL of the women in the magazine are clearly wearing makeup. The mise-en-scene of the images of the woman with makeup on connotes that woman have to wear makeup to be pretty. It's a hegemonic norm.  - One stereotypical representation of woman is that they are all good at cooking and men are not - This is reinforced by the image of the woman standing next to the sink, the image repeated over and over again normalises and cultivates this idea -  2 page spread about kitchens and how you can make your kitchen better. - Woman have plenty of spare time - they don't have jobs, stay at home majority of the day etc. However there is a picture of a mother teaching her child how to cook and smiling showing that woman are happy to do the cooking  What impact could this have on the target audience (and who is the target audience)? - Could make woman feel like th
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