Abbie's Blog

Narrative =  way in which the story is told Narrative = not JUST the story, it is also told through mise-en-scene, costume, colour, ideology, editing, music, gestures and graphics. -------------------------------------------------------------------------------------------------------------------------- Tzvetan Todorov = Narratology - Narrative Equilibrium  Equilibrium = a state of balance/normal  Might have an equilibrium at the start or end. Step 1 = Establishment of equilibrium Step 2 = Disequilibrium (something goes wrong)  in-between = The liminal period (neither good nor bad) Step 3 = Partial restoration of the equilibrium (things go back to normal yet nothing can go back exactly the same as somethings have changed. For example people may have died) Merlin  1. Merlin and Arthur are fine  2. Arthur gets stabbed and Merlin loses his magic 3. Arthur dies and everything goes back to normal  Narrative advantages =  ...

Genre - a type of media product - governed by explicit rules. Hybrid genre - a combination of different genres for example horror and sci-fi = alien Subgenre - a genre within a genre for example psychological horror  Generic paradigms are aspects of a media text (for example editing, mise-en-scene, sound etc) that demonstrate to the audience what genre a media product is. (genre conventions) Iconography - things you can see or hear to do with a genre music genres = rap, pop, classical, alternative, rock, punk, heavy metal, jazz, blues, trap, drum and base, indie, retro, pop rock, indie rock, sad, techno, country, r&b, dance, remix, acoustic, musical, house, opera, movie, soul, gospel, french trap, grind core Generic fluidity = the way in which genres change over time  Kiss of the vampire poster = Horror - romantic horror - use of low key natural lighting - vampire is in it - use of the word "kiss" - mise-en-scene as woman is presented a desirable...

Stuart Hall - theories of representation Representation = something that shows something again (the way in which something is shown in a different way). Representation is the way in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events. "their importance for language is not what they are but what they do" Everything we see in a media product, represents something else.  HOW TO WRITE OR TALK ABOUT REPRESENTATION: - Who or what is being represented? - How is the representation being constructed through media language? - what ideology is presented about the represented group? - what is the societal impact of this message on the group being represented? Lindt "Do You Dream In Chocolate?" advert = - The woman is in a sexual relationship with the chocolate - very romantic advert - extreme close up of the relaxed face connotes sex and sexual activity - slow paced editing - use of fades repre...

Claude Levi-Strauss = Structuralism  Binary opposition = where two concepts, messages or values are presented in direct opposition with one another. Levi-Strauss suggested that our perception of the world is  based on binary oppositions. Simpsons  Marge and Homer - smart and sensible - stupid and irresponsible Lisa and Bart - Lisa goes by rules all the time whereas Bart is completely rebellious  Dolce and Gabbana Advert = Rich vs Poor = people in suits on the right and people on the left are market workers Bright vs dark = brightness of their clothes against the darkness of the background  Sitting and Standing = makes it more interesting to look at Barrels vs Cans   Big and Small Chaos vs order Fantastic vs ordinary sexually attractive and normal  young vs Old Leisure vs work Freedom and Entrapment = The man is stuck at work and the freedom of the cliffs Civilisation vs Wilderness Boring and exciting  Higher class vs Lo...

In what way can we identify ourselves? - gender - fashion sense - age - ethnicity  David Gauntlet = theories of identity  Gauntlet believes that despite many negative perceptions of the media, audiences are capable of constructing their own identities through what they see on tv.  He also believes that there are now many more representations of gender than the traditional 'gender binary'  Negative stereotype of audiences = read something/see something and do it. Gauntlet DOESN'T BELIEVE THIS! Stereotypical roles and characteristics of men: - strong - does a lot of the work - short hair - physically attractive - doesn't get upset - tall and muscular - dominant  - men love cars - men are brave and confident Stereotypical roles and characteristics of women - do cooking and cleaning - look after the children - relies on the husband  - wears makeup  - cares about looks - small -weak - women love jewellery WHEN TALKING...

What do you think has gone particularly well so far this year? What are your strengths? So far, i think that Media has gone well so far due to the fact that i am able to complete the work at a standard i'm happy with and i understand most of the work within Media Strengths = making good notes, organised etc.          What is stopping you from achieving your goals? What threats might you face, (for example not enough time, lack of organisation, pressure from other subjects...) Sometimes i don't have enough time in exams as i spend too long on questions and then have to rush other questions.  Identify 3 specific targets for yourself for the rest of this year. They can be both academic and organisational goals. - i would like to pass all of my subjects  - find a balance between my social and academic life - make sure i complete my work to a good standard  What grade do you want to achieve in media studies? I would like to...

tracking shot = when the camera follows someone WaterAid advert =  - high key lighting - represents hope  - focuses on tap and sun to emphasise how special they are and how much they can impact the people like Claudia  - low angle tracking shot to follow her - much different to other charity adverts - more joyful and uplifting - Close ups of face singing - Slow motion shots to emphasise the importance of water - low range shot of shoes - initial tracking shot symbolises their lack of wealth as it follows Claudia as she collects water  - African people are represented as cheerful, happy and carefree example of positive representation yet also stereotypical  - Binary opposition of rainy, miserable England and colourful, cheerful Africa  - Atypical representation of Africa - Audiences now desensitised to charity adverts - The Claudia advert represents a resolutely positive ideology to it's target audience - mid shot with Claudia walk...

- The font is bright red, Sans serif font, matching the product which makes it pleasing to the eye and catchy. - Background is white - suggesting purity and the cleanliness of the product  - The woman holding/hugging tide is the centre image emphasising how it is the crucial to her life - It uses the stereotype that woman are the ones who clean = sexist - the writing is in red associating with woman - red can also be associated with romance. - The woman is happy which shows to the audience that if they buy this product they will also be happy - The words that want to be emphasised are put into bold red colours to show the product - There is a comic print in the bottom right to make the advert more engaging. - Mode of address is talking directly to women "No wonder you Women buy more TIDE" so like a man talking to a woman.  - Use of a Z line - starts at top with how good tide is, then main photo of woman and then writing at the bottom. - There is a significant amou...

Assessment  Component 1 - exam - 35% Component 2 - exam - 35% Component 3 - exam - 30% Exam board = Educas Component 1 = Section A - unseen material (could be video or could be something print based) and you have to write/ analyse it.  the media forms that can come up here are advertising, marketing, music videos and newspapers Section B - 2 questions (one on industry and one on audience)

What is this advert selling? The advert is selling the Coach handbag. It is also selling the idea of luxury and beauty due to the fact she is wearing luxurious clothing etc.  An advert sells a lifestyle to an audience to make them want the product.  Adverts can take different forms etc. print, TV spot, online adverts (one before a youtube video), banner adverts, paid for content etc. Conventions of a print advert = Bold and eye catching fonts, a celebrity in order to sell the product, wealthy background/location/setting, product will be featured, brand name etc.  KEY THEORY 1 =  Roland Barthes - Semiotics Semiotics = looking at meaning of words and images. Sign = anything that can have meaning Signifiers = The thing that creates meaning Signified = The meaning that is created Code  - refer to any element of media language that creates meaning for the audience.  Hermeneutic codes  - (also known as enigma code...

Top 5 films: Mamma Mia 2 The Greatest Showman Mission impossible Harry Potter Pitch Perfect 3 Top 5 TV shows: Suits ER Bondi Rescue Unforgotten Grantchester Top 5 actors: Zac Efron Tom Cruise Josh Dylan Emma Watson Alex O'Loughlin  Best Youtube Channels Sidemen ThatcherJoe Shane Dawson  Eleanor Neale Callux Best TV opening theme tunes: Friends Hawaii 5-O Suits Best Albums  Staying At Tamara's - George Ezra Sweetener - Arianna Grande  Scorpion - Drake