Abbie's Blog

What would an A grade answer look like? - Media language (sustained and consistent use) shot types, camera angles, mise-en-            scene, lexis, etc - Theories - need to include appropriate theories - people have been marked down because    of this - the 19 theorists are split into 4 categories  - Include an opinion - criticise what you are studying e.g. if you criticised Adbusters  - link between producer and audience  - Uses the words of the question - "another way humans uses representations to position        the audience is" - Do wider reading - go onto wikipedia page and see if things have made more money etc.    GO ONTO WIKIPEDIA AND LOOK UP THINGS LIKE EXTRA INFO - what else have they    done? LIST IT - best place to put context is in introduction  - talk about a wide variety of different things e.g when doing magazines dont just talk about    the front cover, when doing tv dont just do one scene __________________________________________________________

Marketing campaign for Straight Outta Compton =  - people have made blogposts about it - this could be used to spread the film to people that read blogs.  - N.W.A song Fuck The Police isn't marketable because the LA police force don't like the song, can't be played on the radio

- Negative view on Trump  -  The daily mirror has a strong and clear hatred for Donald Trump.  -Has references to a disaster film implying Donald Trump is a disaster  - Lexis of "what have they done?" sounds as if the rest of the world is sighing.   - Pose of statue of liberty has connotations of people shaking their head and being ashamed or disappointed   - It assumed that people have knowledge that the statue of liberty is in the USA.  - It assumes we know who "President Trump" is as they haven't fully referred to him as Donald Trump - referring to him with his second name  - Element of blame within the text of "what have they done?"  - Liberty = freedom and the statue of liberty's face is covered showing that their freedom has been taken away.  "and what it means for you and the world" is using direct address so that people feel more affected by it.  - Ideological perspectives encode that Donald Trump is a bad p

The process of selecting which stories to include, involves weighing up their  newsworthiness . Intertextuality = Where a media product makes sense only through it's reference to other media product - Barthes also referred to this process as referential codes.  - inter = things in between - The daily mirror has a strong and clear hatred for Donald Trump.  -Has references to a disaster film implying Donald Trump is a disaster  - Lexis of "what have they done?" sounds as if the rest of the world is sighing.  - Pose of statue of liberty has connotations of people shaking their head and being ashamed or disappointed  - It assumed that people have knowledge that the statue of liberty is in the USA.  - It assumes we know who "President Trump" is as they haven't fully referred to him as Donald Trump - referring to him with his second name  - Element of blame within the text of "what have they done?"  - Liberty = freedom and the stat

Albert Bandura - media effects - The effects model AKA The Hypodermic needle model - the producers put an idea into the audiences brain = one response to a media product - This is a theory about passive audience   - Issue with theory = nonsense as people won't always copy what is happening on the media product except from children George Gerbner - Cultivation theory = the growth of ideology - "The idea that prolonged and heavy exposure to TV cultivates (grows or develops) a view of the world consistent with the dominant or majority view expounded by television"  - The more often we watch something the more it's reinforced  - it distorts reality   - it is quite a true theory  - flaws in this theory = not everyone watches excessive amounts of TV, its very similar of the effects model, while this theory may have been useful in the 1970s with only 3 channels, the ridiculous amount of ways we have of accessing media now challenges the idea that any ideo

Can talk about representation in any question (Representation of women in Woman magazine is stereotypical housewives.) Audience =  ... how does the audience respond to the product? ... how does the producer target/position the audience?  - Explore the different ways that Adbusters and Woman target their audience through content and appeal. (like the second question) Need to give examples of how Adbusters and Woman target their audience - page about A-level Beauty - appealing to the target audience but need to pick out examples showing this.  Lou boutin one for Adbusters - targets the audience for Adbusters.  Essentials to always include: Need to always come back to media language Theorists and their theories (not in every paragraph - don't over do it) Need examples!!!! Bonus theory - Uses and Gratification Theory Gratification = rewards and pleasure  - considers the different ways audience use or take pleasure from a media product. Possible ways audience us

To what extent are Woman and Adbusters examples of specialised and institutionalised media productions? Make reference to their distribution and circulation.  Initially woman was launched in 1937 and it's initial competition with Woman's Own (Newness) and Woman's weekly (Amalgamated)  IPC bought the other companies who owned the other magazines to get rid of the competition - this is an example of a monopoly with the working class woman magazines. This is an example of conglomeration.  IPC own Woman The sales peaked in about 1959 at about 3 million.  Sold 500,000 copies in 1938  After WW2 woman had more freedom and time to put on makeup and do things.  IPC is now a subsidiary and changed their name to Time INC UK (rebranded themselves) https://www.ti-media.com/history/1920s-to-1940s/ - IPC website is advertised at advertisers. It is full of information that normal people would not read or be interested in.  They help with Hello Magazine  IPC seem to

How can the Adbusters audience get involved with the magazine? - Social Media = digital convergence (convergence = things coming together) - Adbusters has merchandise on the website.  Buy nothing day =  - Day to challenge yourself to not buy anything for 24 hours on black friday  - It's a day where you don't buy anything - things you might buy on a day to day basis is        food and drinks - adbusters are trying to point out how difficult it is to try and not buy anything for a day and that we have to buy things on a daily basis. Adbusters have an ideology of anti-consumerists however they sell things on their website = contradicting themselves.  - arguably adbusters are promoting commodity fetishism - not buying the cheap version on Amazon but buying the expensive paper version on Adbusters.  - The shoes they sell have been branded as they have a black spot on the shoe creating  brand identity.   - It's an extract from a book - quote showing the issues of onli

Contextual factors = background information  Ideology/ethos of Adbusters =  - They are against adverts because they believe that adverts are misleading and aren't the truth - they believe they are promoting a fake ideology.  - They don't like the idea of consumerism (your life gets better if you buy more things) They believe it's taking away our own identity.  How does Adbusters subvert the conventions of magazines?  - Adbusters doesn't have adverts but most magazines have adverts because that's the way they make a third of it's funding. Adbusters have a very high cover price of £10.99 to make the majority of their money.  - There is hardly any text whereas a magazine usually has a lot of text. High end fashion magazines usually have a lot of pictures as well to promote their products.  - Has a dark and controversial subject matter. It reports on controversial stuff. Woman magazine wouldn't have an image of dead children because it's not what th

- The mast head "Woman" is singular which suggests      that all woman are the same and have the same            purpose. - She looks like a stereotypical housewife - short hair        implies she is clean and tidy  - The lexis of 'woman' is in a serif font which                      suggests femininity - looks like it was handwritten -        mode of address is friendly  - The woman is smiling which connotes happiness -          therefore living up to the stereotypical housewife            image showing that if you buy the magazine you will      become happy - The yellow banner towards the bottom; colour yellow      has connotations of happiness and positivity. -  Target audience is straight females - aged 30-50 -        working class - The cover model is roughly 30 years old and a                housewife - well presented with a sensible haircut. - Background colour is a rich purple - not very                  appealing - came out in 1964 therefore when