Adbusters.
How can the Adbusters audience get involved with the magazine?
- Social Media = digital convergence (convergence = things coming together)
- Adbusters has merchandise on the website.
Buy nothing day =
- Day to challenge yourself to not buy anything for 24 hours on black friday
- It's a day where you don't buy anything - things you might buy on a day to day basis is food and drinks
- adbusters are trying to point out how difficult it is to try and not buy anything for a day and that we have to buy things on a daily basis. Adbusters have an ideology of anti-consumerists however they sell things on their website = contradicting themselves.
- arguably adbusters are promoting commodity fetishism - not buying the cheap version on Amazon but buying the expensive paper version on Adbusters.
- The shoes they sell have been branded as they have a black spot on the shoe creating brand identity.
- It's an extract from a book - quote showing the issues of online media.
- unconventionally placed due to the fact it is slanted and some of the letters are wonky and have been cut off connoting that not much time and effort has gone into it.
- Adbusters are being deliberately critical of adverts and the world and how we are all obsessed with the way things look.
- geotagging is a way we all constantly share our location so people can use it.
Adbusters instagram feed -
- they have an instagram so they can appeal to an audience that they can't normally appeal to as young people are the target audience on instagram.
- They have an instagram so they can market their magazine - they wouldn't see it as that their perspective would be that they are able to share their anti-capitalist and anti-consumerist ideologies to another audience.
- if i don't write adbusters have no adverts - we will get a U in the exam.
James CURRAN and Jean SEATON - power and the media industries
- Media is controlled by a small number of companies who are driven by profit and power
Sonia Livingstone and Peter Lunt - regulation
- 'Regulation' refers to the rules and restrictions that every media industry has to follow but with increasing power of global media companies it is difficult to follow regulation.
IPSO regulate the magazines and newspapers in the UK.
Adbusters is printed and made in Canada - very very few references to Canada in this edition showing that the target audience is global.
Magazines in the UK are not allowed to glamourise suicide yet adbusters are telling their audience to kill themselves. You can't print certain things and put them into a newspaper but you can put it on social media.
- letters page of a magazine. Adbusters are normally totally unconventional however they gave a letters page which shows that it has elements of being conventional.
- Adbusters also have a social media page which is conventional.
- They also have pictures within the magazine and articles that makes it conventional meaning that it isn't as atypical as we think it is.
- To what extent does Adbusters challenge the ways in which power is distributed in the media industries?
Curran and Seaton's theory
Adbusters criticises and challenges big companies and big media organisations - they are very specifically criticism of lou boutin shoes because they are extremely expensive and luxury products that are made by people in poverty however Woman magazine doesn't criticise anything.
- Who owns Adbusters? What's it's purpose of being produce?
ADBUSTERS MEDIA FOUNDATION - they are a non-profit organisation. The purpose of adbusters being produced is to raise awareness of their ideology and make more people believe it and to manipulate them by presenting their ideology.
IPC publish magazines to make money by buying off the competition to monopolise the market. In order to operate like this the IPC had to have a lot of money.
Propaganda reinforces ideologies that we already have - it confirms things and makes the ideologies stronger by having them reinforced.
Who is the stereotypical audience of adbusters?
- opinionated people
- mid 30's
- mainly males
- high paying jobs
- rich countries
- liberal ideologies - accepting a lot of different things
- anti-capitalists
- upper-middle class
- people that don't have the same ideologies wouldn't read Adbusters because they don't share the straight-forward ideology that adbusters have. Adbusters isn't really changing the world because people that are reading it because they believe it so it wouldn't change anybody else's opinion because they don't read it.
ADBUSTERS COSTS £11.99
- Social Media = digital convergence (convergence = things coming together)
- Adbusters has merchandise on the website.
Buy nothing day =
- Day to challenge yourself to not buy anything for 24 hours on black friday
- It's a day where you don't buy anything - things you might buy on a day to day basis is food and drinks
- adbusters are trying to point out how difficult it is to try and not buy anything for a day and that we have to buy things on a daily basis. Adbusters have an ideology of anti-consumerists however they sell things on their website = contradicting themselves.
- arguably adbusters are promoting commodity fetishism - not buying the cheap version on Amazon but buying the expensive paper version on Adbusters.
- The shoes they sell have been branded as they have a black spot on the shoe creating brand identity.
- It's an extract from a book - quote showing the issues of online media.
- unconventionally placed due to the fact it is slanted and some of the letters are wonky and have been cut off connoting that not much time and effort has gone into it.
- Adbusters are being deliberately critical of adverts and the world and how we are all obsessed with the way things look.
- geotagging is a way we all constantly share our location so people can use it.
Adbusters instagram feed -
- they have an instagram so they can appeal to an audience that they can't normally appeal to as young people are the target audience on instagram.
- They have an instagram so they can market their magazine - they wouldn't see it as that their perspective would be that they are able to share their anti-capitalist and anti-consumerist ideologies to another audience.
- if i don't write adbusters have no adverts - we will get a U in the exam.
James CURRAN and Jean SEATON - power and the media industries
- Media is controlled by a small number of companies who are driven by profit and power
Sonia Livingstone and Peter Lunt - regulation
- 'Regulation' refers to the rules and restrictions that every media industry has to follow but with increasing power of global media companies it is difficult to follow regulation.
IPSO regulate the magazines and newspapers in the UK.
Adbusters is printed and made in Canada - very very few references to Canada in this edition showing that the target audience is global.
Magazines in the UK are not allowed to glamourise suicide yet adbusters are telling their audience to kill themselves. You can't print certain things and put them into a newspaper but you can put it on social media.
- letters page of a magazine. Adbusters are normally totally unconventional however they gave a letters page which shows that it has elements of being conventional.
- Adbusters also have a social media page which is conventional.
- They also have pictures within the magazine and articles that makes it conventional meaning that it isn't as atypical as we think it is.
- To what extent does Adbusters challenge the ways in which power is distributed in the media industries?
Curran and Seaton's theory
Adbusters criticises and challenges big companies and big media organisations - they are very specifically criticism of lou boutin shoes because they are extremely expensive and luxury products that are made by people in poverty however Woman magazine doesn't criticise anything.
- Who owns Adbusters? What's it's purpose of being produce?
ADBUSTERS MEDIA FOUNDATION - they are a non-profit organisation. The purpose of adbusters being produced is to raise awareness of their ideology and make more people believe it and to manipulate them by presenting their ideology.
IPC publish magazines to make money by buying off the competition to monopolise the market. In order to operate like this the IPC had to have a lot of money.
Propaganda reinforces ideologies that we already have - it confirms things and makes the ideologies stronger by having them reinforced.
Who is the stereotypical audience of adbusters?
- opinionated people
- mid 30's
- mainly males
- high paying jobs
- rich countries
- liberal ideologies - accepting a lot of different things
- anti-capitalists
- upper-middle class
- people that don't have the same ideologies wouldn't read Adbusters because they don't share the straight-forward ideology that adbusters have. Adbusters isn't really changing the world because people that are reading it because they believe it so it wouldn't change anybody else's opinion because they don't read it.
ADBUSTERS COSTS £11.99
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