Genre

Genre - a type of media product - governed by explicit rules.
Hybrid genre - a combination of different genres for example horror and sci-fi = alien
Subgenre - a genre within a genre for example psychological horror 

 Generic paradigms are aspects of a media text (for example editing, mise-en-scene, sound etc) that demonstrate to the audience what genre a media product is. (genre conventions)

 Iconography - things you can see or hear to do with a genre

 music genres = rap, pop, classical, alternative, rock, punk, heavy metal, jazz, blues, trap, drum and base, indie, retro, pop rock, indie rock, sad, techno, country, r&b, dance, remix, acoustic, musical, house, opera, movie, soul, gospel, french trap, grind core

 Image result for kiss of the vampire film posterGeneric fluidity = the way in which genres change over time 

 Kiss of the vampire poster = Horror - romantic horror
- use of low key natural lighting
- vampire is in it
- use of the word "kiss"
- mise-en-scene as woman is presented a desirable 
- stereotypical bats and castle in background - connotes of Dracula= one paradigm of the poster is the feature of bats 
- mise-en-scene of red and black represent death
- font made out of wood - iconography of a stake 
- eerie and bleak = stereotypical setting
- Blood thats coming off of the V
- woman in the gold dress looks violent is diverting from the stereotypical view from women (normal stereotypical view is that she is scared and dies/gets rescued)
- IT CAME OUT IN 1963

 Paradigms 
Repertoire of elements
Iconography 
Paradigmatic features
Generic conventions
Conventions 
Conventional elements 

 Star Trek =
- Sci-fi
- space settings 
- different species - working together  
- stereotypical characters
- superpowers
- new technology that doesn't exist - mise-en-scene (futuristic, spaceships, laser)
- futuristic costumes

Verisimilitude 
- 'like the truth 
- every text has it's own set of rules and situations. However, there are many things that can break verisimilitude, depending on genre 
- each genre has it's own rules regarding verisimilitude

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 Steve Neale - Theories around genre 
Neale believes that genre is essentially instances of 'repetition and difference'. He suggested that texts need to conform to some generic paradigms to be identified within a certain genre - but must also subvert these conventions in order to not appear identical.
UTOPIA - advert
Psychological genre = lot's of mid shots of people thinking 
Indie genre = bit different due to the disturbing imagery 
Adventure = lot's of travelling 
Soap opera genre = lot's of different people meeting together 
Action = exploding cars

 Intertextuality = shaping of a media product's meaning through referencing another product. Products provide context within which other products can be created or interpreted - reflecting the fluid boundaries or genre convention.

 One of the primary purposes of The Simpsons is to make you laugh 
- adults may see the funny side/sexual connotation of intertextual references yet a child would see it differently yet will laugh at it as they think its funny. = DOUBLE MODE OF INTEREST

 Without the notion of intertextuality we would view each media product as completely new struggling to interpret it on it's own. 
However both audiences and producers make use of intertextual references both subtle and blatant in order to convey meanings messages and ideological perspectives.













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