Abbie's Blog

Conglomeration = when different media companies come together to form one larger media company - example of this is Disney Horizontal integration = when an organisation buys another organisation in the same sector = example of this is Disney Vertical integration = where a company buys other companies involved in other areas of the organisation = example of this is Disney Canal+ - Owned by Vivendi - owns the Canal+ group (they also own Universal music group) they      are a conglomerate  - Headquarters =  Issy-les-Moulineaux ,  Paris ,  France - Launched 4th November 1984  - It is a multi-national media conglomerate - It's a french premium tv channel - "premium" = you have to pay to watch it (there is a free      version) Closest thing to Canal+ in England is Sky TV - It makes original French programme - the tv shows made by Canal+ tend to be held in          high regard - Vertically and horizontally integrated = Vivendi - Curran and Seaton = power and indus

What messages about female identity are encoded into 'Woman' magazine? - That women should wear makeup because ALL of the women in the magazine are clearly wearing makeup. The mise-en-scene of the images of the woman with makeup on connotes that woman have to wear makeup to be pretty. It's a hegemonic norm.  - One stereotypical representation of woman is that they are all good at cooking and men are not - This is reinforced by the image of the woman standing next to the sink, the image repeated over and over again normalises and cultivates this idea -  2 page spread about kitchens and how you can make your kitchen better. - Woman have plenty of spare time - they don't have jobs, stay at home majority of the day etc. However there is a picture of a mother teaching her child how to cook and smiling showing that woman are happy to do the cooking  What impact could this have on the target audience (and who is the target audience)? - Could make woman feel like th

Main differences between Vogue and Woman  - Woman has a very cluttered mise-en-scene than Vogue - Vogue has a much higher production value  - Two different target audiences - In vogue the main focus is on the model - Vogue assumes that the audience have Cultural Capital - The woman on vogue is not a housewife  - Cover lines on vogue are much harder to read than on Woman magazine where they are clear and bright to make them easy to read, friendly and approachable  - Woman magazine is fun and is attracting every woman between the ages 30-50  -------------------------------------------------------------------------------------------------------------------------- Woman magazine - "Extra Special on Men" - The vast majority of this magazine is about woman but this article is on men - this article is not a regular feature (something repeated week after week) - Largest word in the title is "MEN" representing men being superior - The point of this article i

KEY THEORY 8 - Lisbet Van Zoonen - Feminist theory  - Gender is constructed through codes and conventions of media products and the idea of what is male and what is female over time. - Women's bodies are used in media products as a spectacle for heterosexual male audiences which reinforces patriarchal hegemony.  - Alfred Hitchcock = a film director - this entire interview ignores the making of his films but as a reader you would think you would read about the camera he uses, how he makes the film etc. but instead he talks about English girls. - He is creating a hierarchy of women - he believes British Women are excellent - ethnocentrism (belief that one group of people are better than the others) - "THEY'RE LIKE SNOW-CAPPED VOLCANOES" - it's a pull quote, in sans-serif font, italic and bold - it's a simile - Also comparing women to a volcano is objectification = on the outside they are pretty and fashionable yet on the inside they are explosive. It&#