Woman - 3
KEY THEORY 8 - Lisbet Van Zoonen - Feminist theory
- Gender is constructed through codes and conventions of media products and the idea of what is male and what is female over time.
- Women's bodies are used in media products as a spectacle for heterosexual male audiences which reinforces patriarchal hegemony.
- Alfred Hitchcock = a film director - this entire interview ignores the making of his films but as a reader you would think you would read about the camera he uses, how he makes the film etc. but instead he talks about English girls.
- He is creating a hierarchy of women - he believes British Women are excellent - ethnocentrism (belief that one group of people are better than the others)
- "THEY'RE LIKE SNOW-CAPPED VOLCANOES" - it's a pull quote, in sans-serif font, italic and bold - it's a simile - Also comparing women to a volcano is objectification = on the outside they are pretty and fashionable yet on the inside they are explosive. It's an example of stereotyping
- He is saying in order to have worth a women must be pretty
- Alfred Hitchcock images at the top - not a stereotypically good looking guy - repetition of image 4 times implies he is importance - he choses who is the prettiest women to be in his films and if you were in his films you became very famous. For example, Grace Kelly became a princess of Monaco
- "Again i marvelled, never under-estimate British Women" - emphasises his love for British women
- "Perhaps it's because im such a happily married man that i can look at women quite objectively" - He's using his marriage as an excuse to be able to objectify women - de-huminising them - if he wasn't married he would be able to find them attractive
- Alfred Hitchcock explains that Britain is a male dominated society - patriarchal hegemony
- " to me they're the most obtrusively seductive creatures in the world" - use of "creature" is de-humanising them because he's comparing them to something that isn't human - they are objects and only important if they are beautiful - animalistic
- He explains how all women are the same and have the same traits.
- He says woman can change but deep down all woman want loads of sex - stereotyping them
- Saying flirty girls come from Nottingham.
IMAGES IN THE ARTICLE -
- close up shot
- she's looking directly at the audience - direct mode of address - flirty and seductive way - this is anchored by the position of her head - more seductive - mouth is slightly open which connotes being sexy - mouth is curled into a lil smile making her look vaguely threatening.
- high key lighting
- Glossy lipgloss and wearing makeup connoting how she has to wear makeup to be attractive.
- Mise-en-scene of her outfit connotes seductiveness because her top/blazer is very low cut showing a lot of skin - in 1964 this would've been frowned upon yet isn't a big deal now-a-days
- Aspirational figure which can be seen as to how big the image is on the page of the magazine - Takes up almost all of the second page and the largest photo within the article - if women look like her, men will find you attractive.
- Caption has possessive pronoun 'my' - he is saying that she is his - this is repeated over and over again
RESEARCH ALFRED HITCHCOCK'S ALLEGATIONS
- Sexually assualted Tippi Hedren - she starred in The Birds and Marnie. She says he grabbed her, attempted to kiss her and had a secret door installed between his office and her dressing room - Hedren alleges that the director ordered other cast members not to socialise with her or touch her, and grew petulant if he saw her talking to other men.
- Gender is constructed through codes and conventions of media products and the idea of what is male and what is female over time.
- Women's bodies are used in media products as a spectacle for heterosexual male audiences which reinforces patriarchal hegemony.
- Alfred Hitchcock = a film director - this entire interview ignores the making of his films but as a reader you would think you would read about the camera he uses, how he makes the film etc. but instead he talks about English girls.
- He is creating a hierarchy of women - he believes British Women are excellent - ethnocentrism (belief that one group of people are better than the others)
- "THEY'RE LIKE SNOW-CAPPED VOLCANOES" - it's a pull quote, in sans-serif font, italic and bold - it's a simile - Also comparing women to a volcano is objectification = on the outside they are pretty and fashionable yet on the inside they are explosive. It's an example of stereotyping
- He is saying in order to have worth a women must be pretty
- Alfred Hitchcock images at the top - not a stereotypically good looking guy - repetition of image 4 times implies he is importance - he choses who is the prettiest women to be in his films and if you were in his films you became very famous. For example, Grace Kelly became a princess of Monaco
- "Again i marvelled, never under-estimate British Women" - emphasises his love for British women
- "Perhaps it's because im such a happily married man that i can look at women quite objectively" - He's using his marriage as an excuse to be able to objectify women - de-huminising them - if he wasn't married he would be able to find them attractive
- Alfred Hitchcock explains that Britain is a male dominated society - patriarchal hegemony
- " to me they're the most obtrusively seductive creatures in the world" - use of "creature" is de-humanising them because he's comparing them to something that isn't human - they are objects and only important if they are beautiful - animalistic
- He explains how all women are the same and have the same traits.
- He says woman can change but deep down all woman want loads of sex - stereotyping them
- Saying flirty girls come from Nottingham.
IMAGES IN THE ARTICLE -
- close up shot
- she's looking directly at the audience - direct mode of address - flirty and seductive way - this is anchored by the position of her head - more seductive - mouth is slightly open which connotes being sexy - mouth is curled into a lil smile making her look vaguely threatening.
- high key lighting
- Glossy lipgloss and wearing makeup connoting how she has to wear makeup to be attractive.
- Mise-en-scene of her outfit connotes seductiveness because her top/blazer is very low cut showing a lot of skin - in 1964 this would've been frowned upon yet isn't a big deal now-a-days
- Aspirational figure which can be seen as to how big the image is on the page of the magazine - Takes up almost all of the second page and the largest photo within the article - if women look like her, men will find you attractive.
- Caption has possessive pronoun 'my' - he is saying that she is his - this is repeated over and over again
RESEARCH ALFRED HITCHCOCK'S ALLEGATIONS
- Sexually assualted Tippi Hedren - she starred in The Birds and Marnie. She says he grabbed her, attempted to kiss her and had a secret door installed between his office and her dressing room - Hedren alleges that the director ordered other cast members not to socialise with her or touch her, and grew petulant if he saw her talking to other men.
- Tippi Hedren claims he once threw himself on top of her and tried to kiss her while they were travelling in his limousine.
- Hedren says, and he commissioned a replica mask of her face for himself, even though it was not needed for the film. He also placed her dressing room next to his office, and was able to enter through a connecting door.
Comments
Post a Comment