Riptide - Vance Joy

Convergence = where two different industries come together - coming together of two previously separate media industries - used to be very rare but is now incredibly common - using a computer for watching a film, stream music, go on social media etc. 

synergy = where the interconnectedness of media products leads to a result of more of the sum of it's parts e.g. merchandise tie-ins, TV shows etc.

The benefits of this synergistic convergence between music and film is that two completely distinct and separate audiences can simultaneously be targeted. 


Music Video: 
  • constant music
  • much shorter 2-4 mins at most on average
  • dancing
  • variety shot types 
  • quick cuts 
  • less dialogue if any 
  • doesn't have to be realistic 
  • music video is advert
  • free to watch a music video
  • bold and over the top mise-en-scene 
  • a lot more movement in music videos 
  • focusses on one song
  • often feature celebrity - you are looking at the celebrity playing the song - lady gaga is singing her song
  • music video is edited in time with the music
Film:
  • mainly background music 
  • much longer length 1.5-3 hours
  • dancing would only happen regularly if musical
  • more dialogue in films - expect to hear it in films
  • the film is the product - trailer is like a music video
  • £9 to see a film 
  • clear narrative in films
  • much much higher budget
  • celebrities are acting and being someone else
Celebrity = the attribution of glamorous or notorious status to an individual in the public sphere. 

Lady Gaga - Applause 
How is she a celebrity in this video?
  • bold clothing 
  • all of her costumes are weird and different
  • flashing lights - strobe light connoting a club = exciting place to be connoting she is an exciting person = light and dark - two different sides to her personality 
  • dancing
  • mainly mid-shots
  • settings and backgrounds were strange
  • she looks like she is on stage 
  • spotlight 
  • constantly placed in the centre - eye line match - we follow her
  • she is very very sexualised 
  • presented in different ways e.g. a goose
  • she is controversial 

Tyler the creator - who dat boy 
  • following him 
  • constant shot - very few cuts
  • edgy 
  • he is the main focus 
  • he is saying Tyler the creator is popular with white teenagers
  • gets a white face after blowing his face off suggesting in America you must be white to be successful 
  • A lot of long tapes 
  • not stereotypical clothing for a rap song - dressed like a middle aged white guy.
  • looks more like a film than a music video 
A$AP Rocky - A$AP forever 
  • loads of different shots that transformed into each other
  • stereotypical clothing
  • zoom in and out is trippy and makes you feel like you are on drugs and sick
  • gang looks threatening and like they belong here
Ariana Grande - Thank u next
  • intertextuality of mean girls 
  • different shot types 
  • close ups and long shots
  • very sexualised - staring directly at the audience 
  • voyeurism - seeing american teenagers bedroom
  • pushing someone out of the way in hall way shows importance and celebrity status - she is very relatable 
  • reinforcing stereotypes on teenage girls 
Intertextuality is so important in music videos to bring in other audiences and it makes it so much easier to make a media product. 




















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