Introduction to the music industry

music video unit we need to analyse media language and representations in music videos - unlike with many other units, we don't need to consider audience and industry.

 Music video = An advert for a song (visual that goes along with a song)

 Music videos need to be memorable, entertaining, representative of the song, they need to look how they sound. 

 Case study set tasks - 
Vance Joy - Riptide
Beyoncé - formation 

 France Gall - Babypop - what is different about her music video

  • constant eye contact with the audience 
  • lack of enthusiasm/excitement 
  • repetitive - she is always doing the same thing 
  • very few locations used
  • boring/dull background 
  • quite slow when it cuts - shot duration is quite a long take - normally short takes to keep people interested suggesting we have a short attention span. 
  • she looks a bit awkward and uncomfortable.
  • lyrics are quite morbid after translation. 
REBECCA - vanity angel. 
  • people dancing
  • range of exciting and colourful backgrounds
  • mid shots 
  • intertextuality - American car 
  • mise-en-scene of their clothing and background is very bright (excessive use of primary colours) making the audience a lot more excited
  • oversized leather jacket which connotes rock but it isn't a hard rock song showing a binary opposition. Looks like she is at odds with the rest of her band - hard rock singer yet her band mates = typical late 80s/90s clothing 
  • mise-en-scene of the big candles connotes fancy dining and shadows = scary connoting horror - curtain drapes etc. - they have done this to interest other audiences. 

Pulp - Babies 
  • typical 90s clothing 
  • writing across screen - title cards/ inter-titles
  • weird 
  • lyrics were strange 
  • production values were low - normal font, not very exciting. 
  • mocking other music videos by saying "chorus", "setting" 
  • building looks like working class housing - Pulp sing about being working class and not having a lot of money.
  • simple and white background 
  • costume is simple but people would look at you walking down the street
Daft Punk - Da Funk 
  • no lyrics 
  • man dressed as dog 
  • talking added over music 
  • joke is that he is a dog but no body cares and old friend doesn't recognise him but its obvious you would recognise him because he's a dog
  • memorable 
  • it doesn't feel like a music video 
  • no dance routines within the music video
  • intertextual to a lot of 1970 movies 
  • song is annoying and everyone in the video is telling him to turn it off - breaking the rules that it should be advertising the song
  • deliberately frustrating!!! might work as an advert because people will talk about the video. 











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