HUMANS + info on theories

David Gauntlett
Theories of identity - Pick and mix theory - audiences choose what they believe
 George Gerbner 
Cultivation theory - idea that media can shape and influence the way people perceive the world around them and shapes society.
Stuart Hall
Reception theory - media is a process involving encoding by a producer and decoding by the audience = producers encode their ideology. Audiences decoding = negotiation 

 Henry Jenkins 
Fandom - Jenkins argues media products have audiences and fans - fans = invest in it - read things differently to how it was intended to be read. 

 Clay Shirky
'End of audiences' theory = media consumers have become producers who 'speak back to' the media in various ways, creating and sharing content with one another. = if the audience interact with the media product, they become a producer, no such thing as audience as they are now producers.

 =====================================================================
Scene when Anita is kidnapped
- Dominant ideology/ preferred reading = intense sympathy for the synths
- Oppositional reading = who cares? they're only robots 
- Deeply polysemic media product!
- Provides audiences with a range of different topics to discuss and potentially disagree on.
- audiences can take pleasure through the use of hermeneutic codes, pondering the                mystery of the TV show
- Sudden realisation that Anita is there, apparently now a completely different character.          She acts differently, she talks differently. This is a typical convention of the sci-fi-genre.
- Emotionally manipulative scene. Audiences can take pleasure at the use of extreme.
- Displays conventions of the horror genre, in particular the sound of the breaking twig,            which turns out to be a fox. Tension is built up and then built down. Also, close up shot of      hand dragging body through the undergrowth 
- Frustration at the stupidity of the gang of synths and Leo. Audiences may question his          intelligence and dislike him as a result
- Foreshadowing of Leo's status as human: a proairetic code. 
- Frequent encoding of hermeneutic codes. Who are they? What are they doing? What is a    battery? 
- Confusing establishing shot of tents. POV shot, cutting to Leo in the woods. Audiences        may feel frustrated and turn off at this early point.
- Use of sound. Dramatic, synthesised, non- diegetic, sci-fi music, appealing to fans of sci-fi.
- Setting: stereotypically British forest, allowing audiences to take pleasure at a familiar            setting.
- Sexual gratification - audiences take pleasure at seeing attractive characters.
- Ethnically diverse group of characters. East Asian audiences may be able to identify and to take pleasure at the representation of an east asian actor
- Potential comment on racism: intertextual reference to Calais migrant camp?
- confusion as to why the synth has a weapon 
- Leo and Anita hug before they leave each other.

 --------------------------------------------------------------------------------------------------------------------------Marketing
For one week in May 2015, the series was marketed using a fake shopfront for Persona Synthetics on London's Regent street inviting passers-by to create their own synth using interactive screens, and employing actors who pretended to be synths around central London. 
















AMC = America Movie Channel 










AMC picked up Humans because Americans like British people (also Downtown Abbey, Doctor Who, Top-boy and Black Mirror)












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