henry jenkins

Jenkins most important idea is textual poaching - take the bits we want.

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Audience

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Component one section A = Analysing media language and representation Component one section B = Analysing media industries and audiences Media language = analysis -------------------------------------------------------------------------------------------------------------------------- Audience =  why is media studies so preoccupied with audience?  - The audience is essential to any part of media due to the fact that without the audience it's not a media product - Audience expectation - every media product is created for a specific audience  - Media products influence their audiences - example of media amplification - when something is blown out of proportion - it's assumed that audiences are prone to manipulation Target audience = the specific group of people a media product is aimed at e.g. age range and gender.  Secondary audience = the group of people who may also watch/listen etc. a media product but it's not specifically aimed at them.  ...
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Attitude and Zoella: applying key theory

Media Language 1 - Semiotics - Roland Barthes - identify one particularly persuasive proairetic code for both Zoella and  Attitude Proairetic code for Zoella is her thumbnails - she holds up items and pulls expressions which are proairetic codes for what is going to happen in the video Attitude - the article photos, draw people in as some of the thumbnails for the articles suggest action 4 - Structuralism - Claude Lévi-Strauss - Demonstrate an example of how a diametric opposition reinforces a dominant ideological perspective for both Zoella and  Attitude Zoella -  A clear binary opposition is constructed between Zoella, who is particularly small, and Alfie, who is significantly larger. This binary once more constructs a binary opposition            between gender  Attitude - a clear binary opposition between the boys tab and the other tabs on the website - the boys tab is primarily full of men in very little clothing yet the rest ...
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Attitude and Zoella - Identity and David Guantlet

Explore how Zoella and Attitude online manipulate audiences through ideology. Representations (singular, straightforward or challenging?) Attitude - The representations of Attitude magazine are simple and straightforward due to the fact they closely follow the stereotypical view of gay men - this manipulates the audience to follow these stereotypes  - appealing to a mainstream gay audience - can appeal to a wider gay audience  Zoella - The representations of Zoella are somewhat straightforward due to the fact she is shown to stick to the standards of being a stereotypical woman who is hegemonically attractive, by being careful of her weight, fashionable, wears makeup and conforms to societies rules - in most of Zoella's videos she is clearly wearing makeup - some more than others and she is never showing much of her body. - SHE IS THE PERFECT REPRESENTATION OF A WOMAN  Mode of address  Zoella - direct mode of address in vide...
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