henry jenkins

Jenkins most important idea is textual poaching - take the bits we want.

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Attitude and Zoella: applying key theory

Media Language 1 - Semiotics - Roland Barthes - identify one particularly persuasive proairetic code for both Zoella and  Attitude Proairetic code for Zoella is her thumbnails - she holds up items and pulls expressions which are proairetic codes for what is going to happen in the video Attitude - the article photos, draw people in as some of the thumbnails for the articles suggest action 4 - Structuralism - Claude Lévi-Strauss - Demonstrate an example of how a diametric opposition reinforces a dominant ideological perspective for both Zoella and  Attitude Zoella -  A clear binary opposition is constructed between Zoella, who is particularly small, and Alfie, who is significantly larger. This binary once more constructs a binary opposition            between gender  Attitude - a clear binary opposition between the boys tab and the other tabs on the website - the boys tab is primarily full of men in very little clothing yet the rest of the website is simple news and fashion article
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Adbusters - initial analysis

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Example of deliberately challenging, subversive and upsetting material =  . Why has this been concluded? What ideological message does this construct? To what extent is this unconventional for magazines? This picture has been concluded to be deliberately challenging, subversive and upsetting due to the fact it shows the harsh reality of some people's lifestyles. It is subversive because the lexis beneath the photo portrays it to be an advert that readers would normally want to buy yet its showing that people have had to make flip-flops out of old water bottles instead. This image is deliberately challenging to the audience of the magazine because it makes them think about the differences in lifestyles and it brings to light the struggle.  The ideological message constructed through this image is that many people aren't aware of what some  people have to live like and that consumers of adverts are unaware that they are able to buy expensive items from high-end brands wherea
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Audience

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Component one section A = Analysing media language and representation Component one section B = Analysing media industries and audiences Media language = analysis -------------------------------------------------------------------------------------------------------------------------- Audience =  why is media studies so preoccupied with audience?  - The audience is essential to any part of media due to the fact that without the audience it's not a media product - Audience expectation - every media product is created for a specific audience  - Media products influence their audiences - example of media amplification - when something is blown out of proportion - it's assumed that audiences are prone to manipulation Target audience = the specific group of people a media product is aimed at e.g. age range and gender.  Secondary audience = the group of people who may also watch/listen etc. a media product but it's not specifically aimed at them.  Producer w
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