Abbie's Blog

encoding = using media language in a product to create meaning. - High production value =  Use a lot of different colours  Mise-en-scene needs to be bold and stand out  Fancy title  Mid-shot to get more of outfit in  high key lighting - Agression  lots of dark colours  high angle shot  set in a location that represents aggression = street/ run down areas etc.  looking directly at camera  low key lighting PEN PORTRAIT FOR MAGAZINE Name = Ellen Edwards Clothes = bright orange roll neck and plain black skirt/ dungaree dress Hairstyle = curly with two half up half down style Age = 22 Place of origin = London Makeup = Natural but bright/glossy lipstick Location = field/ plain wall Looking directly at the camera half smiling half looking serious style = pretty, bubbly, edgy, unique MAGAZINE NEEDS TO HAVE - barcode - cover lines - telling you what is in the magazines - price - ...

Analysis of magazine - The masthead is positioned at the start of the Z-line, then the face is in the middle of the Z-line and then his name. - His face is the main image - The simplistic layout puts emphasis on his face and eyes as it makes him look like he is looking right at you making it a personal mode of address. - Connotation of the colour scheme suggests happiness and stereotypically female colours which challenges the stereotypes of the rap and hip hop genre. - It has a lack of anchorage as it doesn't tell you what its actually about. - not typical of a rapper to be wearing a pastel blue jumper making it an unconventional cover - the producer chose his dress sense. - He is a young black male and it is a subversive representation of them. Other than the colours, the direct mode of address makes it look less intimidating. - He looks scared - Tone of skin, hoodie and background colour all compliment each other.