Newspapers
differences between a broadsheet newspaper and tabloid newspaper:
Broadsheets =
- larger
- focus on more serious topics
- aimed at more higher class people
- quality press
- more sophisticated and formal language used
- plainer layout - not much colour and smaller type face
- subtle pictures
- longer articles that are very detailed
- serious headlines
- more focus on politics, international news and reviews of high culture e.g opera
- more writing
- middle class target audience
- make use of a lot of assumed knowledge
Tabloid =
- contain gossip - may use stories about TV shows
- aimed at lower social groups
- Language is informal and colloquial (writing in a chatty way)
- shorter articles more pictures
- less in-depth reporting
- puns and jokes in headlines
- more focus on human interest stories e.g. celebrity gossip
- use of gimmicks e.g. online surveys, bingo, free travel tickets to attract reader
- bigger type-face and more pictures
- provocative news stories and sensationalist.
- popular press
Polysemy = many interpretations - not everything has a single meaning. One of the best ways of applying media theory is through suggesting two or more possible meanings - in creating a newspaper, producers typically try to avoid polysemic reading - the process of anchoring.
Anchorage - the fixing of a particular meaning to a media text, often through the use of captions
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvS7Lcx9eUyVVF6Xsm_LLMPRTKKO3YXZSSCYWXSe3NVR8In7PdIC6hvsENFhkJwoScGmuq27RHKjhPl9XVNdo0YhG1jlEFuBlEADCb47IjOiMDYwVw7C0Jl_IN5JMFCoTMoAiYrfG5wm0/s320/1111111.jpg)
- The sun are right winged so they are trying to make Jeremy Corbyn look like an idiot
- childish humour
- by calling him "Jezza" = colloquial language and is assuming you know who he is and makes him seem childish.
- Mise-en-scene of the bin - makes him look stupid, dirty, rubbish
- pun in the headline - Corbyn and Cor-bin
- they're implying he is rubbish
- list of negative traits = anchorage and manipulations so the Sun's readers think negatively of him and don't vote for him
- Over-exaggerated and sensationalised to show how bad they think he is.
- by calling him a "terrorists friend" it is incredibly off putting however they don't go into any detail as to what happened making him look like the enemy.
- bullet point list of negative attributes - bullet points stand out more and emphasise how many terrible things there are about Jeremy - aiming at working class as they dont have to read as much
- terms refer to war
- on top of the bin = fish skeletons and flies flying around to show how gross he is
- Theresa May writes for the Sun
- left wing
- lexis of "got" suggests they are the only hope for Britain and it can't be any other party
- forceful and powerful words "crippling" "save" and "need" = anchorage - they want Jeremy Corbyn and the labour party to come across positively so that they are voted.
- "Labour" is the biggest word on the page - emphasising it's importance and need to be seen.
- large clear type-face
- bold writing of "it's got to be labour"
- picture of Jeremy Corbyn with mise-en-scene of his thumbs up which symbolises positivity.
- they are constructing a left wing audience.
Bias = inclination or prejudice for or against one person or group, especially in a way considered to be unfair - favouring 1 viewpoint over another.
Agenda = underlying intentions of a group - what they actually want to do.
The sun:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYCnmSp434b_wucKCp9oyD1UxBX8a6BUCpziG2GdYhijh_XSFE3UDcN9rbZR1qylpGwyOKoiN8yQvDi-xBDLqvJ5gO5MiVQuSaL1JxG_xAF6sixpEX-fvFkJ9YXATIb2oh3vPKHJmg41YS/s320/Screen+Shot+2018-11-26+at+14.20.33.png)
- pick up on these people having a lot of money yet also have benefits - clear to see the Sun are angry about this.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQzSSH_i4LAte-UT2Y8H7DR1KxA7C09y2UxvPJIbip9WsgnScXqpXZcsoAF6o_kg-BObiamKXE2yAdawmRceC1ddvkKkwSNhbotivoxO995WQQiWDIoLqYWU5Dg8s5vBwqrEMCoFGi3CGF/s400/Screen+Shot+2018-11-26+at+14.26.39.png)
- the sun sensationalised - alarmists and over the top.
Guardian = more focussed on political stories than the sun .
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY9FRZy9CJXqyQl7iNI24iFiC4vo_u1IpxzkdCXDPYXlEE7VXebPJcWos_WYwOzmz3PYussIaMYu5GJWYRTitYZYWNjvKNwWn6TY5o9xIHbEbmdSabUAeInJt6p0pPSL3WVqexZdoaxQXc/s320/Screen+Shot+2018-11-26+at+14.25.32.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzEBTBIYs_WTXmapCip3J9jpPMj70ob3KFrtAe9s6_yDw0u9C5saPAZjRLF-cmckFJ7G5h8zYwRyP0MgG55YrAikzxCBMA3JNImqOE_8gIBRZDv5HcpQfKgjuw5jVYRmQUZhu5TceoTwEH/s640/Screen+Shot+2018-11-26+at+14.27.51.png)
Broadsheets =
- larger
- focus on more serious topics
- aimed at more higher class people
- quality press
- more sophisticated and formal language used
- plainer layout - not much colour and smaller type face
- subtle pictures
- longer articles that are very detailed
- serious headlines
- more focus on politics, international news and reviews of high culture e.g opera
- more writing
- middle class target audience
- make use of a lot of assumed knowledge
Tabloid =
- contain gossip - may use stories about TV shows
- aimed at lower social groups
- Language is informal and colloquial (writing in a chatty way)
- shorter articles more pictures
- less in-depth reporting
- puns and jokes in headlines
- more focus on human interest stories e.g. celebrity gossip
- use of gimmicks e.g. online surveys, bingo, free travel tickets to attract reader
- bigger type-face and more pictures
- provocative news stories and sensationalist.
- popular press
Polysemy = many interpretations - not everything has a single meaning. One of the best ways of applying media theory is through suggesting two or more possible meanings - in creating a newspaper, producers typically try to avoid polysemic reading - the process of anchoring.
Anchorage - the fixing of a particular meaning to a media text, often through the use of captions
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvS7Lcx9eUyVVF6Xsm_LLMPRTKKO3YXZSSCYWXSe3NVR8In7PdIC6hvsENFhkJwoScGmuq27RHKjhPl9XVNdo0YhG1jlEFuBlEADCb47IjOiMDYwVw7C0Jl_IN5JMFCoTMoAiYrfG5wm0/s320/1111111.jpg)
- The sun are right winged so they are trying to make Jeremy Corbyn look like an idiot
- childish humour
- by calling him "Jezza" = colloquial language and is assuming you know who he is and makes him seem childish.
- Mise-en-scene of the bin - makes him look stupid, dirty, rubbish
- pun in the headline - Corbyn and Cor-bin
- they're implying he is rubbish
- list of negative traits = anchorage and manipulations so the Sun's readers think negatively of him and don't vote for him
- Over-exaggerated and sensationalised to show how bad they think he is.
- by calling him a "terrorists friend" it is incredibly off putting however they don't go into any detail as to what happened making him look like the enemy.
- bullet point list of negative attributes - bullet points stand out more and emphasise how many terrible things there are about Jeremy - aiming at working class as they dont have to read as much
- terms refer to war
- on top of the bin = fish skeletons and flies flying around to show how gross he is
- Theresa May writes for the Sun
- left wing
- lexis of "got" suggests they are the only hope for Britain and it can't be any other party
- forceful and powerful words "crippling" "save" and "need" = anchorage - they want Jeremy Corbyn and the labour party to come across positively so that they are voted.
- "Labour" is the biggest word on the page - emphasising it's importance and need to be seen.
- large clear type-face
- bold writing of "it's got to be labour"
- picture of Jeremy Corbyn with mise-en-scene of his thumbs up which symbolises positivity.
- they are constructing a left wing audience.
Bias = inclination or prejudice for or against one person or group, especially in a way considered to be unfair - favouring 1 viewpoint over another.
Agenda = underlying intentions of a group - what they actually want to do.
The sun:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYCnmSp434b_wucKCp9oyD1UxBX8a6BUCpziG2GdYhijh_XSFE3UDcN9rbZR1qylpGwyOKoiN8yQvDi-xBDLqvJ5gO5MiVQuSaL1JxG_xAF6sixpEX-fvFkJ9YXATIb2oh3vPKHJmg41YS/s320/Screen+Shot+2018-11-26+at+14.20.33.png)
- sun have "football" as second content tab
- pick up on these people having a lot of money yet also have benefits - clear to see the Sun are angry about this.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQzSSH_i4LAte-UT2Y8H7DR1KxA7C09y2UxvPJIbip9WsgnScXqpXZcsoAF6o_kg-BObiamKXE2yAdawmRceC1ddvkKkwSNhbotivoxO995WQQiWDIoLqYWU5Dg8s5vBwqrEMCoFGi3CGF/s400/Screen+Shot+2018-11-26+at+14.26.39.png)
- the sun sensationalised - alarmists and over the top.
Guardian = more focussed on political stories than the sun .
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY9FRZy9CJXqyQl7iNI24iFiC4vo_u1IpxzkdCXDPYXlEE7VXebPJcWos_WYwOzmz3PYussIaMYu5GJWYRTitYZYWNjvKNwWn6TY5o9xIHbEbmdSabUAeInJt6p0pPSL3WVqexZdoaxQXc/s320/Screen+Shot+2018-11-26+at+14.25.32.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzEBTBIYs_WTXmapCip3J9jpPMj70ob3KFrtAe9s6_yDw0u9C5saPAZjRLF-cmckFJ7G5h8zYwRyP0MgG55YrAikzxCBMA3JNImqOE_8gIBRZDv5HcpQfKgjuw5jVYRmQUZhu5TceoTwEH/s640/Screen+Shot+2018-11-26+at+14.27.51.png)
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