Newspapers

differences between a broadsheet newspaper and tabloid newspaper:

 Broadsheets =
- larger 
- focus on more serious topics
- aimed at more higher class people
- quality press
- more sophisticated and formal language used
- plainer layout - not much colour and smaller type face
- subtle pictures
- longer articles that are very detailed 
- serious headlines 
- more focus on politics, international news and reviews of high culture e.g opera
- more writing 
- middle class target audience 
- make use of a lot of assumed knowledge 

 Tabloid = 
- contain gossip - may use stories about TV shows
- aimed at lower social groups 
- Language is informal and colloquial (writing in a chatty way)
- shorter articles more pictures
- less in-depth reporting 
- puns and jokes in headlines 
- more focus on human interest stories e.g. celebrity gossip
- use of gimmicks e.g. online surveys, bingo, free travel tickets  to attract reader
- bigger type-face and more pictures 
- provocative news stories and sensationalist. 
- popular press

 Polysemy = many interpretations - not everything has a single meaning. One of the best ways of applying media theory is through suggesting two or more possible meanings - in creating a newspaper, producers typically try to avoid polysemic reading - the process of anchoring. 

 Anchorage - the fixing of a particular meaning to a media text, often through the use of captions 

- The sun are right winged so they are trying to make    Jeremy Corbyn look like an idiot
- childish humour 
- by calling him "Jezza" = colloquial language and is      assuming you know who he is and makes him              seem childish.
- Mise-en-scene of the bin - makes him look stupid,        dirty, rubbish 
- pun in the headline - Corbyn and Cor-bin
- they're implying he is rubbish 
- list of negative traits = anchorage and manipulations    so the Sun's readers think negatively of him and          don't vote for him 
- Over-exaggerated and sensationalised to show how    bad they think he is.
- by calling him a "terrorists friend" it is incredibly off      putting however they don't go into any detail as to        what happened making him look like the enemy. 
                                                            - bullet point list of negative attributes - bullet points                                                                    stand out more and emphasise how many terrible                                                                    things there are about Jeremy - aiming at working                                                                    class as they dont have to read as much
                                                            - terms refer to war
                                                            - on top of the bin = fish skeletons and flies flying                                                                        around to show how gross he is
                                                            - Theresa May writes for the Sun




 - left wing 
- lexis of "got" suggests they are the only hope for        Britain and it can't be any other party

- forceful and powerful words "crippling" "save" and "need" = anchorage - they want Jeremy Corbyn and the labour party to come across positively so that they are voted. 
- "Labour" is the biggest word on the page - emphasising it's importance and need to be seen. 
- large clear type-face
- bold writing of "it's got to be labour"
- picture of Jeremy Corbyn with mise-en-scene of his thumbs up which symbolises positivity. 
- they are constructing a left wing audience.


Bias = inclination or prejudice for or against one person or group, especially in a way considered to be unfair - favouring 1 viewpoint over another.
Agenda = underlying intentions of a group - what they actually want to do. 
The sun: 



- sun have "football" as second content tab









- pick up on these people having a lot of money yet also have benefits - clear to see the Sun are angry about this.










- the sun sensationalised - alarmists and over the top.






Guardian = more focussed on political stories than the sun .

 










































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