Back to basics

Denotations = everything you can see

Denotations of this advert = red, attractive/white/30 woman, hand, bottles, writing, white, face, red lips, brand, hair. 

Textual analysis term = 
SETTING = red background 
MISE-EN-SCENE = makeup, hair, bottles, mise-en-scene
FONT = sans serif "the expert for damaged hair"
MIDSHOT 
SYMBOLIC CODE = red lips and bottles 
PROAIRETIC CODE = red lips - love - she could be about to kiss somebody
HERMENEUTIC CODE = the hair of the model - glossy - how did she get her hair so clean? 
COMPOSITION = she takes up half of the page but the bottles take up a quarter 

CONNOTATION 
Mid shot connotes the importance of her hair because it's focussing on the upper half of her body.
Hand showing a stop sign connotes the model wants you to stop and look at the advert. Symbolises connection to the audience which is a direct mode of address 
Colour red connotes romance, boldness, passion, sexuality, sex etc. 
white connotes purity
connotations of the mies-en-scene of the advert is that she is ideal and aspirational for the target audience who are middle aged white women 
Intertextuality - the mies-en-scene of the long flowing hair looks like she is from the romance film 
sans serif bold font of the word "paris" has connotations of fashion 
The colour white or light coloured have connotations of innocence, purity, virginity
CAN TALK ABOUT BOTH OF THE COLOURS THROUGH BINARY OPPOSITION 
Adverts work by making the audience feel dissatisfied with their life and that they need the product to be able to feel satisfied with their life 


Denotations = bag, tie, writing, suit, orange 
TEXTUAL ANALYSIS =
- blunt problem with a simple solution 
- SYMBOLIC CODE/ REFERENTIAL CODE = looks like a type of horror movie due to the fact the man is suffocating 








































Comments

Post a Comment

Popular posts from this blog

Attitude and Zoella: applying key theory

Media Language 1 - Semiotics - Roland Barthes - identify one particularly persuasive proairetic code for both Zoella and  Attitude Proairetic code for Zoella is her thumbnails - she holds up items and pulls expressions which are proairetic codes for what is going to happen in the video Attitude - the article photos, draw people in as some of the thumbnails for the articles suggest action 4 - Structuralism - Claude Lévi-Strauss - Demonstrate an example of how a diametric opposition reinforces a dominant ideological perspective for both Zoella and  Attitude Zoella -  A clear binary opposition is constructed between Zoella, who is particularly small, and Alfie, who is significantly larger. This binary once more constructs a binary opposition            between gender  Attitude - a clear binary opposition between the boys tab and the other tabs on the website - the boys tab is primarily full of men in very little clothing yet the rest of the website is simple news and fashion article
Read more

Adbusters - initial analysis

Image
Example of deliberately challenging, subversive and upsetting material =  . Why has this been concluded? What ideological message does this construct? To what extent is this unconventional for magazines? This picture has been concluded to be deliberately challenging, subversive and upsetting due to the fact it shows the harsh reality of some people's lifestyles. It is subversive because the lexis beneath the photo portrays it to be an advert that readers would normally want to buy yet its showing that people have had to make flip-flops out of old water bottles instead. This image is deliberately challenging to the audience of the magazine because it makes them think about the differences in lifestyles and it brings to light the struggle.  The ideological message constructed through this image is that many people aren't aware of what some  people have to live like and that consumers of adverts are unaware that they are able to buy expensive items from high-end brands wherea
Read more

Audience

Image
Component one section A = Analysing media language and representation Component one section B = Analysing media industries and audiences Media language = analysis -------------------------------------------------------------------------------------------------------------------------- Audience =  why is media studies so preoccupied with audience?  - The audience is essential to any part of media due to the fact that without the audience it's not a media product - Audience expectation - every media product is created for a specific audience  - Media products influence their audiences - example of media amplification - when something is blown out of proportion - it's assumed that audiences are prone to manipulation Target audience = the specific group of people a media product is aimed at e.g. age range and gender.  Secondary audience = the group of people who may also watch/listen etc. a media product but it's not specifically aimed at them.  Producer w
Read more