Abbie's Blog

- The font is bright red, Sans serif font, matching the product which makes it pleasing to the eye and catchy. - Background is white - suggesting purity and the cleanliness of the product  - The woman holding/hugging tide is the centre image emphasising how it is the crucial to her life - It uses the stereotype that woman are the ones who clean = sexist - the writing is in red associating with woman - red can also be associated with romance. - The woman is happy which shows to the audience that if they buy this product they will also be happy - The words that want to be emphasised are put into bold red colours to show the product - There is a comic print in the bottom right to make the advert more engaging. - Mode of address is talking directly to women "No wonder you Women buy more TIDE" so like a man talking to a woman.  - Use of a Z line - starts at top with how good tide is, then main photo of woman and then writing at the bottom. - There is a significant amou

Assessment  Component 1 - exam - 35% Component 2 - exam - 35% Component 3 - exam - 30% Exam board = Educas Component 1 = Section A - unseen material (could be video or could be something print based) and you have to write/ analyse it.  the media forms that can come up here are advertising, marketing, music videos and newspapers Section B - 2 questions (one on industry and one on audience)

What is this advert selling? The advert is selling the Coach handbag. It is also selling the idea of luxury and beauty due to the fact she is wearing luxurious clothing etc.  An advert sells a lifestyle to an audience to make them want the product.  Adverts can take different forms etc. print, TV spot, online adverts (one before a youtube video), banner adverts, paid for content etc. Conventions of a print advert = Bold and eye catching fonts, a celebrity in order to sell the product, wealthy background/location/setting, product will be featured, brand name etc.  KEY THEORY 1 =  Roland Barthes - Semiotics Semiotics = looking at meaning of words and images. Sign = anything that can have meaning Signifiers = The thing that creates meaning Signified = The meaning that is created Code  - refer to any element of media language that creates meaning for the audience.  Hermeneutic codes  - (also known as enigma codes) refer to something within the media

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