Abbie's Blog

Exam question: Compare and contrast how issues are represented in the Shelter 'Emergency Christmas Appeal TV Advert 2016'  and Wateraid 'Claudia Sings Sunshine On A Rainy Day spot advertisements  Make reference to How ideologies are presented How the producer uses representations to position audiences, and The role of stereotypes Notes for Shelter Emergency Christmas Appeal : Codes and conventions - direct mode of address - children look directly at the camera - connotations of asking for help - lexis is extremely  emotive - makes the audience have sympathy for what the children are going through - the low-key lighting used is a symbolic code of fear and the children being alone - child sat in corner hugging knees is a symbolic code of fear  - the lighting is a hermeneutic code as it suggests fear Camera work – framing, shot types, angle, position, movement - positioned above the children - as though they are looking up to us for help  - mid-shot

Explore how media language combines to make meaning in the following media products: the  Wonder Woman 1984  (2020)   teaser poster and the  Tide  print advertisement   (1950s) Make reference to  How genre conventions change over time How audiences may respond to these products The sociohistorical context of these products In both the Wonder Woman 1984 teaser poster and the tide print advertisement poster, media language in encoded to make meaning within the products. Roland Barthes, theory of semiotics can be used to show meaning. In Tide, the woman's lips are pursed which functions as a proairetic code as it informs the audience that she is going to kiss the box. This connotes a loving and meaningful relationship with the box of tide suggesting that it is the most important thing to her. Her lips are also a symbolic code of romance as the mise-en-scene of the red lipstick connotes love and affection. As well as this, the mise-en-scene of the heavy red lipstick and m