Abbie's Blog

Use the advertising and marketing label under the header image to select all blog posts labelled as advertising and marketing Water Aid advert Initial tracking shot: Initial tracking shot symbolic of lack of wealth - we follow Claudia as she collects water. Mid Shot of Claudia walking directly in to camera, and framed by a dusty, empty landscape - connotative of bleakness and emptiness There are polysemic readings of this advert because it is both bleak and depressing, but also hopeful and uplifting low close up tracking shot of Claudia's shoes establishes that she must walk far to collect water. Positions the audience literally in Claudia's shoes, allowing the audience to empathise with her. Close up of Claudia's smiling face, connotes a positive and optimistic ideological perspective - stereotypical representation of teenage girls being happy and enjoying themselves  Low angle establishing tracking shot follows Claudia as she collects wat

Tide Print Advert  Media language Intertextual reference to romance films Use of hyperbole Friendly and inclusive lexis Dense and packed layout, indicating the target audience has the time to read the advert (though this style of advert is also simply typical of 1950’s advertising) Iconography and mise-en-scene typical of working class 1950’s America "Cleanest" - superlative/ hyperbolic language  "It's a miracle!" - religious  "whitest" - cant get any better - it's the best - its white so it is the best - could be seen as racist - white is the best Her pursed lips function as a proairetic code which informs the audience that she is going to kiss her lover (the box of Tide) There is a comic print in the bottom right to make the advert more engaging. Mode of address is talking directly to women "No wonder you Women buy more TIDE" so like a man talking to a woman.  Use of a Z line - starts at top with ho

Tide Print Advert  Background on the Tide Advert: - Designed specifically for heavy duty machine cleaning - Launched in 1946 and it quickly became a brand leader in America  Some textual analysis of the advert: - Background is white - suggesting purity and the cleanliness of the product  - The woman holding/hugging tide is the centre image emphasising how it is the crucial to her life - It uses the stereotype that woman are the ones who clean = sexist - the writing is in red associating with woman - red can also be associated with romance. - The woman is happy which shows to the audience that if they buy this product they will also be happy - There is a comic print in the bottom right to make the advert more engaging. WaterAid audio and visual advert WaterAid - background  The charity wateraid was established in 1981 as a response to the united nations campaign for clean water, sanitation and water hygiene education. It now works with organisations in 37 African, Asi

Media Language 1 - Semiotics - Roland Barthes - identify one particularly persuasive proairetic code for both Zoella and  Attitude Proairetic code for Zoella is her thumbnails - she holds up items and pulls expressions which are proairetic codes for what is going to happen in the video Attitude - the article photos, draw people in as some of the thumbnails for the articles suggest action 4 - Structuralism - Claude Lévi-Strauss - Demonstrate an example of how a diametric opposition reinforces a dominant ideological perspective for both Zoella and  Attitude Zoella -  A clear binary opposition is constructed between Zoella, who is particularly small, and Alfie, who is significantly larger. This binary once more constructs a binary opposition            between gender  Attitude - a clear binary opposition between the boys tab and the other tabs on the website - the boys tab is primarily full of men in very little clothing yet the rest of the website is simple news and fashion article

Explore how Zoella and Attitude online manipulate audiences through ideology. Representations (singular, straightforward or challenging?) Attitude - The representations of Attitude magazine are simple and straightforward due to the fact they closely follow the stereotypical view of gay men - this manipulates the audience to follow these stereotypes  - appealing to a mainstream gay audience - can appeal to a wider gay audience  Zoella - The representations of Zoella are somewhat straightforward due to the fact she is shown to stick to the standards of being a stereotypical woman who is hegemonically attractive, by being careful of her weight, fashionable, wears makeup and conforms to societies rules - in most of Zoella's videos she is clearly wearing makeup - some more than others and she is never showing much of her body. - SHE IS THE PERFECT REPRESENTATION OF A WOMAN  Mode of address  Zoella - direct mode of address in videos as she is always looking directly at the camera