Component one section A: compare and contrast how issues are represented
Exam question: Compare and contrast how issues are represented in the Shelter 'Emergency Christmas Appeal TV Advert 2016' and Wateraid 'Claudia Sings Sunshine On A Rainy Day spot advertisements Make reference to How ideologies are presented How the producer uses representations to position audiences, and The role of stereotypes Notes for Shelter Emergency Christmas Appeal : Codes and conventions - direct mode of address - children look directly at the camera - connotations of asking for help - lexis is extremely emotive - makes the audience have sympathy for what the children are going through - the low-key lighting used is a symbolic code of fear and the children being alone - child sat in corner hugging knees is a symbolic code of fear - the lighting is a hermeneutic code as it suggests fear Camera work – framing, shot types, angle, position, movement - positioned above the children - as though they are looking up to us for help - mid-shot